Unilever/ Lifebuoy Handwashing Campaign
Revive Lifebuoy’s market domination through their campaign of Hand Washing.
To deliver better quality information, to make it easier for people to participate and take part.
To develop a campaign to drive awareness for Hand Washing.
Build Brand’s social mission
Enlist Key influencers
World record for hand washing.
Won 4 Int’l Awards including the Global SABRES in 2011 and 2012.
200% Growth in brand equity and 4% in market share.
Secured Support from the Alliance of Handwashing with soap.