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Shell Fuel Save Launch

Fuel Save Challenge


To launch Shell Fuel Save Unleaded and Diesel fuels.

Build Support

Provide media relations support around the launch .


To develop a campaign to drive Fuel Save.

Fuel Save Strategy

Media relations support

Follow up interviews

Digital, Print & Broadcast Media


218 stories generated from launch event and 21 stories from follow activities over two months.

Secured 21 journalists who attended the SFS Fuel Media Launch and Stakeholders Launch.

0ver 300 new followers on twitter.