Kenya Bureau of Standards Campaign
To enhance KEBS brand visibility through proactive media relations.
To support KEBS community outreach and stakeholder engagement agenda.
Build Confidence & Pride
To reinforce public awareness efforts regarding KEBS mandate.
Internal pride campaign
Issue and Crisis Communication
3589 stories ran in local online, print and electronic media over a period of 10 months.
Increase in positive tonality of stories reported with KEBs portrayed in a more positive light.
1.2 million impressions reach on KEBS social media platforms which include Facebook, Twitter and Instagram.