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European Union Communication Support for EU-Kenya Partnership

European Union Challenge

Awareness

Enhance the visibility of EU-Kenya partnership.

Build Support

Promote the EPA between EU –EAC.

Campaign

To develop a campaign to drive awareness for the EPA.

European Union Strategy

Manage Media Relations

Stakeholder engagements

Outreach through Social Media & Lectures

Results

231 stories generated against the overall 417 stories on the EPA during the period.

328 stories on EU in Kenya generated from APN coordinated media activities against the overall 1,421 stories on EU in Kenya during the period January 2014- March 2015.

Won the Overall Public Affairs Campaign of the year by the Public Relations Society of Kenya (PRSK).

Campaign mentioned in church services.