Carolyne Nyarang’o is a corporate communications specialist with over 4 years of experience in strategic planning, development and implementation of communications plans, media relations, content development and crisis management. Carolyne is currently an Account Manager at APN and she is responsible for Strategic Communications planning, Event management and planning, Brand Management, Public Relations counsel and implementation of plans and programmes for various clients and is also involved in business development.
She has grown her career in managing corporate brands and organisations such as Unilever, Pfizer Laboratories, UNFPA – W4W Program, Nestlé, Colgate-Palmolive, Samsung Electronic EA, dusitD2, ActionAid International Kenya, Transparency International Kenya. Ms. Nyarangó understands the true value of Public Relations is reaching a brand’s target audience in a timely and convincing manner.
Previously, Carolyne worked at Engage Burson Marsteller where she led in the Colgate-Palmolive 2016 #ColgateSmilefie campaign which was named the winner of 2017 GOLD SABRE AWARDS for Public Relations Campaign in the Eastern Africa region. With adept knowledge in crisis communication, Ms. Nyarangó was part of the team that managed negative press during Samsung’s exploding phones and washing machines crisis in 2016. Her passion in development communication led her to champion the first fundraising campaign promoting individual giving and encouraging Kenyans to support their own development in partnership with ActionAid International Kenya.
Ms. Nyarangó holds a Masters’ Degree in Communication Corporate Communication Option from Daystar University and a Bachelors’ Degree Communication and Media Technology with IT, Electronic Media Major, from Maseno University. She is also involved in Public Relations research and has participated in academic conferences such as Eastern African Multidisciplinary Applied Research Conference, USIU – Africa.