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Blueband Social Mission Alliance

Blueband Challenge


Create awareness on the importance of nourishment.

Build Support

To position Blueband as an authority on the issue of malnutrition.

Build Champions

To position the campaign around an UNSTOPPABLE TRUTH.

Unilever Strategy

Outreach through opinion leaders

Endorsement from sports personalities

Digital, Print & Broadcast Media


Partnered with KOFs on promoting a healthy breakfast culture for children.

Launched alliance on promotion of healthy nutritious breakfast at a symposium with enrolled key stakeholder.

Endorsement from The Award winning Athlete David Rudisha for a healthy breakfast.

Positioned Blueband as the leading margarine brand in Kenya.

National breakfast challenge Launch.